The following is a list of some important issues related to Franchising versus Licensing:
1. Will the Licensor/Franchisor be providing the Licensee/Franchisee with the right to use the Licensee/Franchisor's word marks or logos? Will such use be required or optional?
2. Will there be a fee paid for the License/Franchise by the Licensee/Franchisee to the Licensor/Franchisor?
3. What will Licensor/Franchisor provide the Licensee/Franchisee?
4. What will the Licensee/Franchisee be required to do or not do?
5. Will Licensor/Franchisor assist in marketing, advertising or advising the Licensee/Franchisee?
6. If Licensor/Franchisor will have some control over the Licensee/Franchisee, what will be extent of control?
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This is not an exclusive list of determining factors. Do not rely upon. Obtain advice of legal counsel with regard to your specific situation.